The Fun of Social Networking

So all of these social networking sites are tons of fun: Myspace, Facebook, Plaxo, Ning and on and on. Yup, they're fun. That's about it. They're not useful, in a business sense. At least not yet. Some of these are starting to pop up as a useful business tool, but I don't think it has happened yet. The first one that creates something that can be used for businesses, will really be onto something. It would almost be a phonebook of potential customers and partners. For instance, you could see that a current business associate has a relationship with someone who has a skill that your company requires.

These sites aren't at this point yet, but I'm thinking they will be someday. Where that sort of thing can be as mainstream as using the phonebook or even using google, as a more modern-day reference.